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case study:
objective
Use call tracking to discover the best strategy for effective local search
test a new approach and deliver results
solution
A change in local search strategy, implementing different keywords
Dynamic, trackable numbers placed on dealer websites, to track visitors arriving from Google adwords
outcome
Call data was used in conjunction with digital data to provide overall
picture of performance
New approach saw:
791% improvement in Click through Rates
42% reduction in average Cost per Click
84% reduction in Cost per Lead
learnings
astutetrackr gives you the platform through which to measure and present change to any marketing strategy. Reports delivered give confidence across the network, through results
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